HERNDON, VirginiaAudi is appealing to younger consumers — and Audi fans of all ages — with Lego versions of some of the brand’s fastest cars. The toy manufacturer has extended its “Speed Champions” series by coming out with versions of two Audi race cars.
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For the honor, the iconic maker of connectable,plastic toys selected the R8 LMS ultra that won in the Nurburgring in 2014, and the Audi R18 e-tron quattro from the FIA World Endurance Championship.
The cool new little constructible collectibles are available in stores and online at sites including www.toysrus.com and www.lego.com, for $14.99 each.
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The two Audi models are among seven new vehicles that are getting the official Lego treatment this spring, a lineup of nameplates that also includes the Chevrolet Corvette Z06, Ford Mustang GT, a Ford F-150 Raptor model, a Chevrolet Camaro drag racer and a Porsche 911.