- Three-time Association of Surfing Professionals World Champion, Mick Fanning, teaches Audi customers how to surf
- The surfing masterclass is part of the Audi Lifestyle Experiences program, which offers ‘money can’t buy’ experiences for customers
- Today’s surfing masterclass experience at Long Reef made up of 30 valued customers
Three time ASP World Champion and Audi Ambassador, Mick Fanning, has hit the waves with some very lucky surfers for a money can’t buy experience in Sydney today.
Ahead of next month’s championship decider at the Pipe Masters in Hawaii, Mick took time out from his hectic schedule to personally teach some of Audi’s top customers how to surf, as part of the Audi Lifestyle Experiences program.
The event was photographed for posterity by well-regarded snapper, Eugene Tan, of Bondi-based Aquabumps Gallery.
During the course of the year, the Audi Lifestyle Experiences program offers customers the opportunity to take part in intimate and exclusive events with the brand’s ambassadors – today’s surfing masterclass is just one option.
Recognising the high value of customer service and brand loyalty, Audi’s focus over the past few years has been to ‘delight’ its customers, as a way of showing appreciation for their support.
“When someone purchases an Audi vehicle, they are buying more than ‘just’ a car. They become part of the Audi family and live the Audi lifestyle,” said Audi Australia’s Managing Director, Andrew Doyle.
“The Audi Lifestyle Experience program is the pinnacle of social activities that we create for our valued customers. We believe offering these world-class, money can’t buy experiences sets us apart from our competitors, while giving customers greater access to the Audi brand.”
The Audi Lifestyle Experiences program caters to customers no matter what their interests.
With an increasing number of foodies joining the program, Audi has added exclusive cooking masterclasses with world renowned chefs, Matt Moran, Shannon Bennett, Kylie Kwong and Guillaume Brahimi.
Next month, designer Collete Dinnigan will give a personal tour of her Unlaced‘ exhibition at Sydney‘s Musuem of Applied Arts and Sciences (The Powerhouse Museum), while customers with a passion for the dramatic arts will be invited to take part in an initimate on-stage on-stage experience with outgoing Sydney Theatre Company Artistic Director, Andrew Upton.
“Each of these exclusive experiences offers customers the chance to gain a personal insight into the Audi brand itself, along with the opportunity to benefit from personal interaction with the brand’s highly-regarded Ambassadors. It’s also always a really enjoyable day or evening event,“ Mr Doyle said.
Customers that are eligible for the Audi Lifestyle Experiences membership will be contacted directly by Audi Australia and invited to join the program.
The Audi Group
The Audi Group delivered approximately 1,741,100 cars of the Audi brand to customers in 2014.The company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.