Lamborghini News
Automobili Lamborghini S.p.A Opens Second Generation Dealership in Copenhagen
By source: Automobili Lamborghini S.p.A.
Sep 5, 2007, 16:45

• Friday 31 August, Lamborghini Copenhagen inaugurates its new Showroom

Automobili Lamborghini S.p.A. is continuing the expansion and improvement of its brand and sales network, inaugurating a new showroom in Denmark on 31 August this year. Lamborghini Copenhagen, operated by MLA/AS, has been an official partner of Automobili Lamborghini since October 2003. The new showroom, fitted to Lamborghini’s exact and distinctive corporate standards, is based at Banevingen 9 in Copenhagen, close to the city centre and opposite the former dealership location.

“We are not only expanding our dealer network but at the same time reaffirming the extremely strong brand identity for Lamborghini, on and off-street, through the opening of new showrooms that correspond to our exacting corporate standards,” affirmed Lamborghini President and CEO Stephan Winkelmann. “Our showroom environment and the service received is as much part of the Lamborghini experience and pleasure of ownership as the car itself. This is an important aspect of communicating our marque to new audiences, and thus constantly increasing Lamborghini’s international brand recognition as well as its aspirational and market value,” so Stephan Winkelmann.

"We are proud to have the opportunity to further develop our representation of Lamborghini, as the sole dealer for Denmark, with this new showroom, and we looking forward to continuing the success of the brand” commented Michael Lassen, the CEO of Lamborghini Copenhagen. “

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