Industry News
Hella To Display New Products at the 2009 Essen Motor Show
By source: Hella
Nov 8, 2009, 20:15

Lippstadt/Essen, October 2009. Car enthusiasts and tuning fans will love this: Hella, the lighting and electronic specialists, will be presenting numerous product innovations at this year's Essen Motor Show, Germany's most important motor sports trade fair, from November 28. The new "LEDayflex" is to form the focus of the Hella presentation - the first flexible integratable daytime running light, an international innovation. Based on a modular approach, one of the ECE sample tested installation shapes can be selected individually from varying lengths of "LED Daytime running light chains". This is not only practical and allows room for creative design, but the use of daytime running lights (obligatory for all new vehicles in ECE countries from 2011) increases above all visibility and safety in traffic. Due to the specific advantages of this most modern LED technology, such as high energy efficiency and long lifetimes, the Hella "LEDayFlex" offers an additional advantage for drivers and their environment.

Hella is to publish the new brochure "LightShow 2010/2011 Tuning" simultaneous to their presentation at the trade fair. Here, tuning fans can study 20 pages on the comprehensive range of products at their leisure. The high-quality presentation alone as well as impressive photos - also of scene vehicles - makes the brochure extremely attractive. The new "e-motion factory" can also be viewed in Essen, with which every trade fair visitor can tune their cars directly on-screen. Everything can be adjusted, right up to the vehicle colour, in order to test the effect of parts planned for the dream car in advance, thus lending our imaginations a helping hand.

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