Audi Offers New Experience with Redesigned Pavillion at AutoStadt in Wolfsburg
By source: Audi AG, translation by Fourtitude
Mar 28, 2012, 10:13
• Audi Pavilion open again following renovation
• Schwarzenbauer: "Redesign helps develop our brand statement"
• Audi's innovation center in the fields of interactive brand presence
Just in time for the start of spring, the redesigned Audi Pavilion at Autostadt in Wolfsburg has opened its doors. The world experience of the Audi brand has benefitted from a three-month reconstruction phase featuring a completely new interior. The focus of the exhibition is now the field of innovation in four rings: e-tron, ultra, connect, and design.
"The company has defined its strategy, Audi is clearly focused on these innovation topics - now they are moved even more into focus for the visitors to our pavilion at the Autostadt," said Peter Black, Board Member for Marketing and Sales at AUDI AG. "Over the past four years since the last redesign of the pavilion, Audi has once again made a significant leap as a premium brand.
Designed by architect Professor Gunter Henn in 2000, the Audi Pavilion has been an integral part of the Wolfsburg-based theme park and a real crowd-puller: Around 360,000 visitors go through here each each year. "AutoStadt itself has become the world's leading automotive destination over the past few years, with more than two million visitors. I am very pleased that Audi's brand awareness will continually evolve with an attractive presentation for the guests of AutoStadt, "says AutoStadt manager Otto F. Wax. Schwarzenbauer and Wax dedicated the new pavilion in a ceremony on Monday.
Visitors can now experience more in the areas of innovation e-tron, ultra, connect, and design and witness it with select cars from the Audi model family. Guests can expect to see cars such as the A1 e-tron, the R8 Spyder GT and A8, as well as background on the recent design icon, the Audi quattro concept.
The special feature of the redesigned Audi Pavilion is that the customer will actively involved in the topics and may tailor his or her visit individually. This is made possible via the so-called Audi sphere - a sphere of interaction, which accompanies visitors during their stay in the pavilion. His or her photo and name is stored with it, and guests can activate content and exhibits that are of interest to that particular individual. Audi is also responding to their environment and the sphere will change depending on the exhibition area of the color to the various fields of innovation and to visually highlight the subject matter. At the end of their interactive and personalized visit, guests have the opportunity to send their photo home or to friends, get information about ordering models, or to communicate with their local Audi dealer.
The AutoStadt in Wolfsburg is a destination and a communication platform of the Volkswagen Group, under the motto "People, cars and what moves them" the values of the group and the theme of mobility to life in all its facets. Over 24 million visitors have visited the theme park and after-school learning center since its opening in 2000, which is one of the most popular tourist destinations in Germany. In addition, AutoStadt features the world's largest automobile delivery center and is home to the ZeitHaus, the most visited museum in the automotive world. With a variety of cultural events like the annual Festival Movimentos, AutoStadt is also an international meeting place for culture vultures.
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