Audi News
Design LA 2009: Audi eVira and eOra Concepts
By source: Los Angeles Auto Show
Nov 5, 2009, 21:13

Now in its sixth year, Design Los Angeles is an automobile designers' conference at the LA Auto Show that provides opportunities for designers and design industry professionals to meet and discuss common interests and issues. The conference is held on the second Press Day of the show, thereby enabling designers the opportunity to attend manufacturer press conferences prior to Design Los Angeles itself.

youthmobile 2030
The automobile has traditionally played an important role in young people's social lives and has acted as a method of self expression. Today, communication technology is changing how we connect, interact and express ourselves. How does this change the role of the automobile? How will a new generation of drivers age 16-23, raised with cell phones, web cams and online communities emotionally connect the automobile in 2030? Will this new generaiton also challenge the conventional automobile ownership model by 2030?


I. Premise: 2030 - Future of the driving environment
Future generations will be born into a comprehensive digital environment. Enchanted by technology, drivers will be accustomed to the convenience of automation in their vehicles. The next generation of vehicles will provide autonomy far beyond today’s vision. Although autonomous driving will provide safety, efficiency, and convenience, it can also lead to a detached and sterile driving experience. Audi, true to its “Vorsprung durch Technik” philosophy, showcases two vehicles that are truly engaging in addition to the aforementioned advancement.

Remember the excitement of your first time behind the wheel?

Here are two examples of capturing that kind of youthful experience.

II. Vehicle concepts: The dream, and living the dream
1. Audi eSpira: The Aspiration – An ultimate technological tour-de-force whose image will stir every kid’s imagination. Audi in its most uncompromised form, the eSpira functions as an extension of your body and its senses. Using next generation vehicle control logic, the eSpira takes even the smallest body movements and gestures of the driver into consideration to provide an unsurpassed command of the drive. The most direct, fluid form of vehicle control is only thoughts away.

2. Audi eOra: The Essence – An accessible representation of freedom and coming of age for the young (and young at heart) A “sport” vehicle that shares the same control logic as the eSpira. Extremely dynamic and efficient, the Audi eOra has a small footprint and unmatched agility. Like a downhill skier, the eOra carves the roadscape with precision. By constantly adapting to the driver’s movements and intentions, the eOra and its driver move harmoniously as one with unrivaled dexterity.
These vehicles encompass the core Audi experience: progressive, imaginative and visceral.
Authentically youthful driving experiences.

DESIGN CREDITS:

Produced By: Design Center California Jens Manske, Executive Design Director Hendrik Veltmann, General Manager Jae Min, Chief Designer Concept & Art Yuval Appelboum, Designer Benjamin Messmer, Design Intern Nathan Barbour, Designer Raul Cenan, Designer

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