Audi News
Audi UK Appoints New Head of Operations
By source: Audi, UK
Nov 28, 2008, 20:47

With immediate effect, Greg Levine assumes the role of Head of Operations for Audi UK, rising to the challenge of maintaining the Vorsprung durch Technik brand’s trend-defying buoyancy in the UK new car market.

Levine, 37, will draw on extensive experience gained in sales, marketing and product development positions in Europe and South Africa within Nissan, Fiat and Audi to sustain the brand’s strong UK sales performance. Despite the financial downturn, Audi sales in the UK in the key month of September were up one per cent on the same period in 2007, and a modest year-on-year increase is also expected to secure the brand its ninth consecutive sales record for the full year of 2008.

A flourishing and fast expanding Audi range will give Levine the best possible chance of maintaining momentum in the face of adversity. Through the addition this year of newcomers such as the A3 Cabriolet, the TTS and TT TDI and the Q5 SUV the 2008 Audi line-up now incorporates a total of 29 modern and highly desirable models. A further ten are on the horizon for 2009, a number of which will extend the Audi reach into new territory.

“I’m focusing on maintaining the Audi brand’s momentum whilst ensuring we are consistently and effectively delivering outstanding customer service,” said Levine. “My philosophy is that the front line produces the bottom line, so you can be sure that my approach will be closely linked to supporting the Audi Centres in the challenging months that lie ahead.”

Audi UK has enjoyed an exceptionally rapid rise to prominence in the premium sector. Since 2000, when just over 43,000 Audi models found homes in the UK, the brand has consistently broken its annual sales records year-on-year, and in 2007 successfully passed the milestone 100,000 sales barrier. It is continuing to perform exceptionally well in a declining market by extending its reach into important new segments with strong offerings such as the A3 Cabriolet, A5, RS 6, Q7 and R8, and by consolidating its presence in its traditional heartland with core models like the all-new A4 and A4 Avant.



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