Audi News
New Design for Design Miami/Basel
By source: Audi AG
Apr 15, 2008, 17:56

• Design Miami/ Basel to honor four young creatives • Award winners will debut new work

In 2008, Audi AG is the exclusive automotive sponsor for the 2008 Design Miami/ shows again. Design Miami/ Basel, the most prominent and substantive global forum for historic and contemporary limited-edition design, has named Martino Gamper, Max Lamb, Julia Lohmann, and Clemens Weisshaar & Reed Kram as its 2008 Designers of the Future. To acknowledge this award, each designer/collective will create a new object, installation, or series using concrete and wool, supplementing their work with a short video of his/her creative process. The new work and video will be exhibited at Design Miami/ Basel, which will take place at the Markthalle Basel, Viaduktstrasse 10, Basel, Switzerland from June 3 – 5, 2008.

The decision to showcase more than one young creative person or collective within a single year was made after taking into consideration the tremendous energy in contemporary design, a field which encompasses a vast variety of compelling approaches and styles. With this award, Design Miami/ Basel demonstrates its commitment to experimental, limited edition and non-industrial design and seeks to reward creativity expressed through new forms, new processes, and new design philosophies. By honoring more than one person or collective at a time, it seeks to provide a more complete picture of where design practice is heading.

Each of the winning designers was asked by Design Miami/ to create an original piece that combines two diametrically opposed materials: concrete and wool. The constraints on each designer were identical—materials, budget and height (no higher than 3 meters). This new work will be exhibited at Design Miami/ Basel.

Concrete reflects the site of Design Miami/ Basel—the Markthalle Basel, a Brutalist dome of reinforced concrete built in 1928.
With the resurgence of craft processes in contemporary design, wool in its many forms has gained a renewed vitality. Many young designers choose to work with some form of wool. It responds well to dyes, has the ability to feel classic and conservative or edgy and progressive. The Designers of the Future are presented the challenge to approach this material in a new way, indicative of their individual approaches and styles.

In addition to creating new work, the Designers of the Future will digitally record their creative processes in order to produce a video that can be shown as part of the exhibition at the Markthalle. The award gives the recipient the unique opportunity to exhibit alongside the most reputable designers and design galleries in the world, giving them high visibility and immediate access to the most influential members of the international design community.

About Audi AG
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of € 33,617 million and profit before tax of € 2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than € 2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015, from the 26 currently on offer to 40.


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